The Madame Mars project reframes the story of space exploration as a feminist issue, connecting the original space age that denied opportunities to women, to current Mars initiatives that still lack a full commitment to diversity, and argues for a more inclusive spacefaring future.

As a transmedia production, Madame Mars uses documentary storytelling, global online outreach and interactive participation to tap into public enthusiasm over proposed human missions to the red planet, to highlight past accomplishments and future opportunities for women in the aerospace arena, and to ask what more we can do to inspire and prepare girls for careers in space science and tech.